Most people in business use PowerPoint to communicate. Many of our Fortune 200 clients say that if you have an important idea or initiative, it needs to have a corresponding PowerPoint to be taken seriously. PowerPoint is even eclipsing Word documents or whitepapers as the winning platform for corporate communications. It allows information to be communicated in a faster and more efficient manner.

Many sources from Bloomberg to the HBR estimate that PowerPoint is installed on more than one billion computers worldwide – both Mac and PC.  There are even versions available for mobile platforms like iOS and Android. So by distributing your content in PowerPoint, you’re ensuring that it’s readable and useable by the largest possible audience.

Video is an important tool in the current social media landscape. Professional PowerPoint presentations can be turned into video quickly and easily, giving you the ability to use your presentation on your company’s website or social media channels. Creating video from PowerPoint is as easy as doing a “save as” and selecting a video format as the file type.

In addition to video, professional PowerPoint presentations can be converted into a variety of other formats, including PDFs, Kiosk shows, Flash animations, and more. Its ability to convert to different formats is one of the big reasons we love it – because it means excellent ROI. All of the effort put into the creation process will pay off again and again.

PowerPoint is a great tool for combining many different types of information. If you have sales data, written client testimonials, demonstration videos or product images, PowerPoint can accept them all and integrate them into a single electronic document. By bringing your information together and wrapping it in a single PowerPoint file, it becomes easy to use and easy to communicate.

The best way to engage an audience is by telling a story – even if that story is about end-of-year sales targets. Telling a story enables you to connect with your audience by engaging their intellects and their emotions. PowerPoint’s outline and slide sorter features are excellent tools for helping you create a narrative, with a beginning, middle and end.